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Here's a very cool hat trick that will dramatically speed up the addition of "Likers" for your Facebook business page. "Likers" are important not just for bragging rights - but because they add credibility for your business in general. The hat trick is this: an Incentivized Custom Facebook Page Tab that invites visitors to click the LIKE button in order to receive something of value. The incentivized page not only makes your "Like" base grow faster, it gives potential followers a reason to visit your page in the first place, and it also provides a great opportunity to show off your product or service and even get them to click through to your main website! So, how does it work?
Add a FBML tab to your business page and code it to feature two alternate images; one for those who come to the page but haven't "Liked" you yet, and one for those who've clicked the "Like" button. The first image offers an incentive to click "Like" - such as offering free tips, or a self-quiz, or a coupon. The second image offers what's promised. You can even make the second image a clickable link to a page on your main website!
Once you've set this up, offer a link to that Incentivized Custom Facebook Page in an ad, on your website, in your emails, your blog - what have you. Offer something interesting, valuable, or fun in exchange for clicking "Like," and you'll draw traffic and increase your Liker base.
Here are two examples of Incentivized Custom Facebook Pages, one we created for a client, and one for a Facebook page of our own:
If you'd like more information or help with this, feel free to contact me directly. Ann@PublicityPros.net.
Ann Baker is CEO of Publicity Pros, and creator of the small-business publicity building services PR-123, SocialMedia-123, and WebTraffic-123. She is a Savor Mastermind Leader for Manhattan Beach, Redondo Beach, and Costa Mesa in Southern California. She can be reached at Ann@PublicityPros.net.
