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If your pitch to a journalist is compelling enough to induce him to click on the link to your website, make sure you don't disappoint. A website with confusing navigation or low quality images or a lack of background information may just shoot you in the foot.
It might be time to get a fresh appraisal of your website. Visit it first thing in the morning and look at it as objectively as you can, without regard to how hard you worked on it or how much money you spent getting it launched in the first place. Ask a few friends to visit your website and give your their honest critiques. If you have budget, ask an expert in PR or marketing to do an analysis. Be open to suggestions. For example, you might have slaved over the content but others might feel that some of your wording is awkward or grammatically incorrect. If they feel that way, the important thing is not to persuade them that you're right, but to avoid causing the same reaction in others. If there's a relatively easy fix, do it!
Here's a great resource article I found the other day: 5 Website Tweaks that Will Make Your Company More Media Friendly, by Mickie Kennedy of ereleases.
Ann Baker is CEO of Publicity Pros, and creator of the small-business publicity building services PR-123, SocialMedia-123, and WebTraffic-123. She is a Savor Mastermind Leader for Manhattan Beach, Redondo Beach, and Costa Mesa in Southern California. She can be reached at Ann@PublicityPros.net.
