Savor the Success - The Premium Business Network for Women Entrepreneurs.

How much time are you spending each week promoting your business?

Does it feel uncomfortable for you to constantly be drawing attention to yourself and/or your business?

Are you running out of things to say and places where you can say them?

These three questions are a constant source of conversation with my clients. And like everything in my approach to business strategy, I want to keep it simple. When it comes to promotion, it’s all about the combination of ingredients in your business– like baking cupcakes!  You have some foundational work (the batter), some choices to make (size, special treats like chocolate chips) and the parts that have you grinning from ear to ear  (oh that’s the frosting!) and then sharing that excitement with those around you. Cupcakes are “Happy Food!”

Now how can we get that attitude transferred to your business in the area of promotion. Simple, fun and blended into your life and activities in a way that feels empowering - not like you are spinning around without a plan. It is about building your community!

Promotion is Simply a Form of Self-Expression in Your Business!

And for most of you- You ARE your business- You ARE your brand- so the stakes are even higher or so it seems. From my perspective, this fact makes it even easier! It is about welcoming people to your community.

Take out that calendar- paper or electronic – and get ready. You need specific times set aside on your calendar for promotion- EVERY DAY. I am serious. This is not an activity that can be handled in fits and starts. Consistency is KEY here. 

This does not mean that you engage in the same promotional approaches over and over again! Shake it up. Have fun! Promotion is FUN. This is your business!

If this whole idea scares you a little, GOOD! It should. You are taking it up a notch!

Write into your calendar EXACTLY what you will do each day. Blog post. Article creation. In my opinion, social media should be written in for a few minutes every day on your calendar. Newsletter. White paper. Commenting on people’s blogs. Calls to possible collaborators. Book speaking opportunities.

Uncomfortable drawing so much attention to yourself?

Remember this is your business and what has always worked best for so many of my clients (and me) is to step into the fear. Right straight into it!  And then ask for help. Support. People who will help you promote, write and share your thoughts with the world!

Bryn spent 20 years in Corporate America as a passionate leader of high-performing teams and endless multi-million dollar projects at powerhouses like Monster.com and MetLife. 

One of her many secrets for success? Her ability to take complicated, often impossibly overwhelming information, and quickly make it simple and fun. 

And if you really want to have some fun- just discuss networking, business building, social media, coffee and Post-It notes with her... she'll talk your ear off!

Join Bryn’s popular (and free) monthly Q&A virtual Coffee Break http://www.brynjohnson.com/CoffeeBreak/