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Things We Know For Sure
- We know from Savor's legal eagle, Francine Ward, that anything we put on the web is out there forever.
- We know we want to generate more interest in our business offerings and sales!
- We know we want to project a certain kind of image that will get us more fans, followers and sales.
- We know...we can either nail it or screw it up with video.
So, before you jump in, press "record", upload to YouTube and post it on Facebook, here's a few foundation elements to consider.1. Where's The Line Between What You Give and What You Sell?
This is especially important if you provide training, speaking and consulting services. You don't want to be surprised to find your entire offering on YouTube for free at the end of a year. What can you offer to be of service and what will tantalize your peeps (your target audience) and make them want more, more, more!2. Who's Your Target Audience?
You want to be clear on this - not only for where you are going to market and promote your vlogs but it will also inform your choices for how you "produce" your vlog.Hold that thought for now and don't let it freak you out. We'll talk more about production values and choices as we go along in this series. This word/concept shouldn't stop you from jumping in!3. What's Your Image?
Think about the 3-5 image words that describe you (ex: Professional, spunky, intense, goofy).Now, what are 3-5 image words that describe your business? (It's ok if they are not the same.)
These image words will inform the choices you make in creating your videos. Knowing this will help you achieve a relaxed, confident, authentic way of being on camera. It will also help you decide if you are having the type of connection with your audience that is true to yourself. Coming up next: The 3 Steps To Vlogging - We know from Savor's legal eagle, Francine Ward, that anything we put on the web is out there forever.
3 Things to Decide Before You Vlog
March 13, 2010
