Julie Steelman
Sales & Business Bankability Mentor - CEO, SellebrateKAILUA KONA, HI
http://www.JulieSteelman.com
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Have you fallen into the biggest small-business booby trap? It’s where you think about your cash flow from a transactional perspective, or what I call the cash-quickie. You only think about how to make the next amount of money that will save you. And you don’t think beyond that.
It’s a viscous cycle. I know because I used to do it religiously. It burns you out and exhausts the energy you might otherwise spend on your family or profitable creative ideas.
Here’s how the cash-quickie cycle works: You feel panicked about a monetary situation, like paying an expensive bill. The panic motivates you to generate the cash you need to pay the bill. Maybe you run a sale on your products or drastically discount your services to pick up more clients. You make some quick cash, pay the bill, breathe, exhale and calm down … until the next financial pressure shows up and you repeat the process.
Because you spend energy being panicked and pushing to make instant money, you burn out. You become so exhausted you neglect to find a way to generate consistent cash. Panic becomes your driving force to generate sales. You might even start to resent your business because you work furiously yet you’re stuck in the same financial place.
And, then, you wonder why someone as smart as you feels lost, alone and desperate. Sound familiar? It does to me. I’ve been there, done that. It hurts, and it’s not what you signed up for.
So how do you step out of this cycle? By stepping into the big picture. When you focus only on the amount you need in the moment, you lose sight of the real number you want to make. The large goal. The profitable one. Not only is it unhealthy; you don’t have a viable business if you chase cash every time the bills come in or you want to buy something.
Making sales profitably is not an event, it’s a journey.
In order to manifest sustainable money, you have to know what the real number is for you, intend to earn it, and use the smaller portions (chunks) as a way to get there. Your bigger number, or the source of your focus, has to include more than you need or you will be doing the cash-quickie scenario for the rest of your life, and its the source of immense pain.
Can you see how much transactional thinking is costing you? In my next blog I’ll show you how to make a plan like the big boys use to build immense wealth.
Let me know if this info helped you and See you back here next week!
