Julie Steelman

Julie Steelman

Sales & Business Bankability Mentor - CEO, Sellebrate
KAILUA KONA, HI
http://www.JulieSteelman.com
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    Does Your Business Add Up?

    September 7, 2011
  • Can we talk a little math today?  It's important. 

    Too many businesses, either product or service based, still struggle with making a profit.  Not to mention, creating consistent cash flow.  You probably already know that.

    I think some of the problem lies in mis-understanding business math.  And, how important ALL parts of the equation are to realizing a profit.

    Your profit...the one you get to retire on or use to create your own paradise.  Let me show you want I mean.

    Having a business = customers + sales

    Having a healthy business = Ideal customers + sales volume that exceeds expenses

    Having a wildly profitable business = Ideal customers + repeat customers + new revenue streams + sustainble sales volume that is repeatedly profitable

    If the math is that clear, why is this such a BIG problem?

    Because most of us focus our business efforts, energy and expenses on "getting" new customers without an equal balance of emphasis on mastering the selling process.  That could look like investing in heavy PR and marketing. That is great and certainly essential to success.

    However, if equal emphasis is not placed on mastering our unique sales story and turning those customers into sales, the math doesn't work.  Thus, our business doesn't add up.

    Each business, like a finger-print, has it's own effective sales story.  That story is how you paint the picture the outcome your customers will get, giving them the info they need to decide to buy from you. 

    Women especially loathe, hate, dread or are repulsed by selling.  So they don't do it as often as would result in making a healthy profit.  Which results in a lopsided business model.

    Without sales, your business doesn't add up. 

    If you were honest with yourself, what's the truth about your business math? Does it add up?

    Would you like to change that decision now and pick one of the models above?  Tell us more about what you would do differently?

    Go ahead, it's okay, upgrades are free!

    ********************************************************************************* Julie Steelman’s former clients read like a Who’s Who of big-name corporate giants with Apple, Microsoft, Toyota, CBS, Sony Studios and Universal Pictures in her rolodex.  She generated more than $100+ million in sales during her 30-year sales career. Julie is known as The Selling & Bankability Mentor, and her heart-centered selling strategies make her the go-to guru for entrepreneurial business owners who want to master the art of selling and maximize their company’s bankability.  Julie retired at early and now lives in Hawaii with her husband.  She was recently featured on Entrepreneur.com, Forbes.com and MariaShriver.com.

  • Read Julie's other blog entries >