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Can we get real for a moment? (I hope you can hear the emphasis in my voice when I say this!) Since I was at Rock the World, something has been keeping me up at night. I addressed it during my presentation, but I want to say it again:

Business is defined by having money. In fact, it really means to have more than you need. Not less than you need. Not just enough.  More than you need.

Big business thinks breaking even or being broke is highly unacceptable. Instead of hoping to change things, they get into action. Quickly! They rally the troops and the entire organization refocuses itself to turn things around.

So why do entrepreneurs think a constant cash flow struggle is OK?

I work with many brilliant men and women who all have something truly unique to share with the world. The difference between those who skyrocket to success and those who fail to launch isn’t talent. Many of these brilliant and gifted people are broke. I also know plenty of average Joes who have tons of money in the bank.

So if the key to having more than you need isn’t talent, what is it?

I believe the difference occurs in the alignment of your mindset, heart set and skill set. Once you do this, the phantom playing games with your cash flow disappears. Forever. 

Don't you want a consistent, sustainable, predictable and reliable source of income so you can get on with your life and stop spending time in the "worry zone"? I know I do and I have a hunch that you do, too. 

The whole idea about aligning the mindset, heart set and skill set came to me when I wanted to eliminate any person, place or thing ever having any financial leverage over me.  Ever. That is when I become truly serious about making much more than I needed.  You can too.

Wanna know how?  

First, you must alter your mindset so everything around you, including yourself, is clear about making more than you need. You have to DECIDE and stop hoping the windfall will magically appear.  Then you have to tell yourself, “I deserve to get paid well for the value I provide because it is my divine right.” Daily.

Second, you must adjust your heart set. You have to know what you are really selling, in essence, so the energetic imprint you make on your customers is lasting and filled with impact.  That way they can make the right decision for themselves.  

So ask yourself:

Does your product or service solve a problem?

Does your product or service alleviate suffering?

Does your product or service enhance someone's life?

Is your product or service a combination of the above?

The answer gets you closer to understanding what you are really selling. 

For example, I teach people how to sell easily and graciously, leaving all fear behind.  It is a combination of solutions and it ultimately results in someone getting their personal and professional freedom.

What are you really selling? What is the one-word or short phrase ultimate result they get?  (Tell us below!)

Third, you must possess the skill set to bring about the results you want from your business, include knowing how to lead your customers to “The Effortless Yes” (my book, which comes out in June, will show you). Done with honor, grace and heart-centeredness, your customers will know you value them over profit.

When the mindset, heart set and skill set in alignment, your internal energy shifts and the keys to achieving ultimate bankability become revealed. 

So making money, plenty of it, becomes as easy as breathing. And we can all sleep better at night when that happens J.

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Julie Steelman sold her way out of Corporate America after generating over $100 million in revenue. She retired in Hawaii and now helps entrepreneurs build lucrative, soul-satisfying businesses from the inside out. Julie is known as the entrepreneur’s selling mentor and the bankability guru. Her book, The Effortless Yes, is due out in June 2011.