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Have you ever attended the taping of a television show? Most shows have someone I call the “warm-up guy,” whose job it is to come out before the show starts and warm up the audience. The warm-up guy establishes a rapport and makes the audience feel welcome and like an important part of the production.
What he’s doing is actively engaging the audience, which is the third step of engaging The CLAMOR Factor™.
To refresh your memory, The CLAMOR Factor is an energy that has clients and customers clamoring to work with you. It’s an acronym for my six-step process that engages and enrolls your audience in your mission and your movement. Here’s what it stands for:
C reate a compelling offer or audacious goal
L anguage and leverage the energetics of your offer
A ctively engage your audience in pre-buzz development
M aster your messaging in a way that's inviting and inclusive
O wn your expertise, sharing it with the world in a big way
R eturn on investment. Measure what worked, what didn’t, tweak, and repeat.
In my last blog, we covered C and L. Today, we’re going to tackle A and M.
So let’s go back to our television studio: Actively engaging your audience in pre-buzz development is like being your own warm-up guy. In other words, you’re getting them ready for your compelling offer. I have to tell you this is one of my favorite steps. I love engaging with my audience!
An easy way to start is by asking questions. One of my clients recently created Clamor on Facebook when she started engaging HER audience with this post:
A Soft Place To Land - I am fully committed that my businesses will always provide A Soft Place To Land for my amazing clients. This sets me apart from others. What sets you apart (either in biz or personal)?
Do you see how she shared in a non-promotional way what she offers her clients and engaged people in a conversation where they could share what they offer their clients? This is brilliant and strategic.
As you build your pre-buzz, people will tell you what resonates for them. They won’t say it in those words; they’ll let you know by commenting, retweeting or liking your posts.
Once you’ve warmed up your audience, you’re ready for the next step ...
Master your messaging in a way that's inviting and inclusive.
Part of mastering your message on social media is striking the right balance between being inviting and inclusive, and delivering value and exclusivity that requires people to pay for your products and services.
This is a fine line. So let me be clear here. While there is an exclusivity factor in working with your clients, on social media your job is to enroll people in your movement. Invite them to play with you, get to know you, learn from you, value you, and most importantly, like and trust you.
One of the easiest and most fun ways to master your message is by creating what I call your 10 hot topics: 10 juicy, actionable, engaging, search-engine friendly, exciting conversation starters that you can then take out to the world in big and bold ways.
First, create a list of topics you like talking about. Get specific in your language. And then make them hot by engaging the juicy factor, finding a way to use language that is a little sexy, a little controversial, and gets people talking.
For example, another one of my clients is a life and business coach from New Jersey who wanted to brilliantly embody the sass and street of her brand while engaging her girlie side, too. So one of her hot topics was “How to Jump Start The Jersey In your Business.” We then came up with 5 bullet points for this hot topic that educated her audience on why using street smarts AND your girlie side can make you a more powerful business owner.
See how fun it can be to create your hot topics? Make your list of your hot topics and meet me back here next week when I cover the final two steps in the CLAMOR factor and show you how to own and receive the Woohoo!
To learn more about how to create CLAMOR for your business, as well as build buzz for your brand, follow my 30 Days of Brilliance video series, launching April 1st.
About Lisa
Lisa Steadman is a best-selling author, sought after speaker, results coach, and CEO of Woohoo, Inc. As Chief Woohoo Woman, she helps entrepreneurs, experts and authors build buzz-worthy brands, compelling online communities, and purposeful, passionate and prosperous platforms. If you are interested putting the Woohoo in your business, contact Lisa by clicking here.
