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Oprah. Martha Stewart. Jessica Simpson. Kim Kardashian. These are just a handful of the celebrity names who have rock star social brands we know and love. From clothes to shoes to linens to magazines to fragrances, these ladies know the power of lending their name to a product, service, and brand.
However, there is another name that we don't necessarily associate with rock star social branding that deserves mentioning.
Beyonce.
Sure, she has a clothing line House of Dereon with her mother Tina. But that's not why she's worth mentioning. The truth is, Beyonce has the secret you may be missing your business that will forever change was happening in your business.
That secret?
Sacha Fierce.
Who IS Sacha Fierce?
She’s none other than Beyoncé's alter ego that Beyonce channels whenever she takes to the stage. Believe it or not, Beyoncé the woman is shy, soft-spoken, modest. And in order to rock her curves, strut her stuff, and shake that booty like she does so flawlessly in music videos like Single Ladies (Put A Ring On It), Beyonce needed an alter ego to work it and own it.
Do you need to create your very own Sacha Fierce in your business in order to work it and own it?
The truth is, as women in business, sometimes we need to give ourselves permission to be bigger, bolder, and more audacious than we may normally be in our personal lives. Instead of apologizing for having a HUGE vision for ourselves and our business, maybe creating our very own Sacha Fierce is what we need to do to catapult ourselves to the next level of success.
I talk to a lot of women business owners who are smart, savvy, successful, and stunningly beautiful. And yet they sometimes hesitate to OWN their power and visibility. Until today, that is. My mission at Woohoo, Inc. is to give every woman in business for herself permission to own, embody, and share her Brilliance with the world in big and bold ways. If you’re one of these women, let’s take a look at my 5 step process for owning and embodying your Brilliance in bigger, bolder ways, starting right now:
1. Identify The Payoffs For Staying Small
Is it easier to stay small and undiscovered? Sure. But that's not what you're ultimately here to do. Something amazing was downloaded into you and it's up to you to take it out to the world. Starting today, ask yourself who really gets hurt if you own the full potential of your business, brand, and mission. Who suffers if you become as successful as you desire and deserve? Is there some unspoken agreement about the level of success you are allowed to attain between yourself and your partner, your parents, your siblings, your friends? And if so, could today be the day to rewrite it.
2. What Stories Keep You Stuck?
Who told you it wasn't okay to be loud, audacious, gutsy, and going for? Where did you get the message that standing out was bad, or that you had to struggle or bargain for success? If somewhere along your personal journey that has led you to where you are right now in your business you picked up or created a story that says, “I don’t have what it takes to be successful,” I've got news for you. Those stories will keep you stuck. Those stories will make you right. And those stories will keep you and your business in breaking even or being broke mode. Today, I invite you to break free of your story and your need to be right and instead choose to be happy and successful. It is simply a choice to rewrite your story and act accordingly.
3. It’s Not About YOU
What if I told you that the real reason you're in business has nothing to do with you? What if I told you that you were simply the best messenger the universe could find to broadcast a particular mission to the masses? Would you find that reading? I know I did. The truth is, the Woohoo! isn’t about me. I’m simply the best messenger the universe could find to deliver this message to the masses. If I stayed small, undiscovered, and stuck, how many other people would miss out on connecting to their Woohoo Within™ and broadcasting it widely in the world? Hundreds if not thousands if not hundreds of thousands! What a shame. The minute I check my ego at the door, and simply fine tune my broadcasting channel, the minute my mission begins to truly magnetize the masses. The same is true for you. Can you check your ego at the door today and simply be the channel?
4. Fake it Til You Make It
This is where Sacha Fierce comes in. Once you awaken your Woohoo and discover that you are simply the best broadcast tool the universe could find for your particular mission, it's up to you to BE the channel. If you’re shy, unassuming, modest, etc., you may need to craft your very own public persona to help you rock your particular social brand. Beyonce has Sacha Fierce. When I was just getting started with my breakup brand, I trademarked the moniker The Relationship Journalist™. While I may not have felt comfortable promoting my brand and business as Lisa, I had no trouble promoting in broadcasting as The Relationship Journalist™. Do what you need to do to own and embody your brilliance brand and business.
5. Share FREELY
It's not enough to broadcast your brilliance to a select few people. That only keeps you playing small. The key to your success lies in broadcasting to a wide audience and sharing your brilliance freely. That means stepping into your role as your own particular Sacha Fierce every time you leave the house. From your clothes to your hair to your handbag to your elevator pitch to your eye contact and hand shake, embody your brilliance in everything you put out in the world. Online, that includes your videos, social media, your blogs, and your newsletter. Work it and own it and share it freely at all times!
Are you beginning to see how channeling your very own Sacha Fierce can help you OWN and EMBODY your Brilliant rock star social brand? Share your thoughts by posting a comment here or by sharing this article on social media.
