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In the last few weeks, I've been sharing the top hurdles I see women in business struggling to leap over in their journey towards taking their Brilliance to the Bank. If you're trying to build a rock solid platform so you can attract a book deal, get a corporate sponsor, build a rock star social brand, get your product into major retailers, find strategic partners, create CLAMOR, get on TV, have Oprah’s people call your people, it’s essential to overcome any hurdle in your way. So let's talk about the final of 3 hurdles you may find yourself stumbling over, as well as some quick and easy tools to overcome any obstacle:
3. Fans and potential clients don’t know what you offer or how to work with you
OK, so you’ve gotten clear about what you have to offer, revisited your story and started sharing how your mess turned into your message, and even unlocked the secrets of fine tuning your broadcast frequency. And you’re STILL not making the money you in your business deserve.
Time to give up?
Hell to the no! But it may be time to educate your potential customers about how they can work with you.
The truth is, people ultimately buy YOU, not your product, service, or program. If that's the case, and you're already actively engaging your fan base consistently on social media, on your blog, in videos, and through your ezine, what's still not working for you? Clearly, your customers know, like, and trust you.
But do they know why they NEED you?
The key to successfully transitioning a fan into a client/customer is to educate yourself AND your audience on the following:
What You Offer
Do you have something bite sized that your potential customers can invest in to get a taste of you? An ebook, free audio program, video series that enrolls them in your mission/movement for FREE or less than $20? Remember, this is just the beginning of the customer relationship. Don't try to sell them into a 5 figure program because you need the money. Remember, this is a RELATIONSHIP. Treat your fans with respect and they’ll become repeat buyers.
Why You Are A Necessity vs. Luxury
A fan becomes a client when they know WHY they need you. And most fans aren't motivated to invest in luxury items, which is why your success relies on your ability to communicate why you and your brand, business, product, service are not a luxury but instead a necessity. To accurately communicate this with your audience, start by answering these important questions…
What problem do you solve?
What pain do you resolve?
When you can answer this clearly and concisely for yourself, you can share these answers with your potential fans and clients. In doing so, help better understand the value of working with you and why they NEED to invest in you NOW rather than later.
What’s The VALUE/ROI Of Working With You?
Whether working with you or purchasing from you has a monetary benefit or not, it’s important to identify the payoffs your customers receive from investing with you. Do they make more money, lose weight, find love, transform their life, etc? By getting clear and specific about what the payoff is from working with you, you can better communicate the value of your services and more easily enroll someone in your product or service.
Are you beginning to see how understanding your own value and what you have to offer will help convert fans into clients and clients into lifelong loyal customers? Share your thoughts on how overcoming this hurdle will help YOU take your Brilliance to the Bank! Post a comment here or share on social media.
