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A few weeks ago, I was a keynote speaker at Savor The Success’ Rock The World Conference in New York.
The night before I was slated to open the conference, I had dinner with my husband, who was also in Manhattan and had just attended Wired Magazine’s Disruptive By Design Conference.
Over dinner, my husband shared the impressive lineup of speakers he’d heard from that day. They included Bill Gates, Netflix CEO Reed Hastings, and Martha Stewart.
“Baby,” my husband gushed, inspired by the powerful day he’d just experienced, “EVERYONE was talking about the power of branding.”
This wasn’t exactly news to me.
After all, I was set to open the conference the very next morning by talking about the power of building a rock star social brand.
Still, I was intrigued by the idea of what Martha Stewart had to say about branding. In my mind, her empire is brilliantly branded. Love her or hate her, you probably own her towels, bedding, pots and pans, read her magazine, watch her TV shows, and/or follow her on social media.
My husband began sharing what Martha Stewart had shared with him and the other conference attendees about branding. And it rocked my world so much that I incorporated it into my speech the next day, and have been buzzing about it ever since.
Can I share it with you, too?
Martha talked about the power and importance of MAXIMIZING your brand
First, she emphasized the importance of creating compelling content and giving it away for free, which she does on her website http://www.marthastewart.com/.
Martha’s example was writing an article about how to create the perfect omlette.
She then emphasized the importance of re-using that content in her magazine, Martha Stewart Living, where she might feature an article including omlette recipes.
She then talked about the importance of creating viral video, in which she might do a whole video series about how to make, flip, present, and eat the perfect omlette. You could find these videos on YouTube, on her website, and on any partner websites like Macys or Kmart, where you might want to purchase the amazing Martha Stewart-branded omlette pan and spatula, which she would have licensed to a company who makes cookware.
Talk about maximizing your brand!
Do you have a plan to maximize YOUR brand? Starting with free compelling content, how do you enroll YOUR audience in your expertise, engage with them on social media, transforming them into loyal fans who then sign up for your branded programs or services, who can also purchase your branded products and become an eva ngelist by sharing you and your brand with their friends and fans?
What’s YOUR plan to maximize YOUR brand?
Honestly, unless you’re maximizing your brand’s potential, you’re leaving money on the table.
You’re also NOT broadcasting your brand to a broad enough audience, and missing out on sharing your brilliance with the world in big and bold ways.
Ultimately, you’re not able to serve the world in the unique way you have been divinely directed if you cannot maximize your brand.
But don’t worry. I’m not leaving you in the lurch.
Next week, I’m hosting 2 rock star calls on how to create MORE Clients, Clamor, and Cash for your business by maximizing your brand’s potential.
On Monday, I’ve invited my amazing friend Sharon Jakubecy to join us and reveal her success secrets for How to Transform Your Power Into Powerful Performance. Specifically, we’ll be talking about how to best embody your brand, sha re your brilliance with the world in bigger, bolder ways, and create a powerful presence that magnetizes your ideal clients.
Then on Wednesday, I’ll reveal how you can instantly create MORE clients, clamor, and cash by channeling your very own Sacha Fierce persona and rocking your social brand.
You won’t want to miss these 2 calls, so even if you can’t make them live, sign up to get the free recordings here: http://bitly.com/clamorcalls
Got questions about how to maximize your brand?
Email ask@lisasteadman.com and I’ll answer your questions LIVE next week.
Until then, start brainstorming on how YOU can maximize your brand, starting with compelling free content, and then how to translate that into signature services, rock star branding, and irresistible offer.
