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Net Marketing-123
Redondo Beach, CA
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If you’ve got a new product and want to publicize it, the best way possible is to show, not tell. By all means, if you’ve got the budget, send samples to the journalists who you feel are most...
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Net Marketing-123
Redondo Beach, CA
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Last week I dealt with proper follow-up after you sent a sample in response to a journalist's request. This week I'll discuss following up after you’ve sent a cold pitch – one sent as part of...
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Net Marketing-123
Redondo Beach, CA
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When you send a pitch to a reporter, it's hard to know how to follow up appropriately. If you ask ten people, you'll probably get eleven opinions as to the right course of action.
Ther...
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Net Marketing-123
Redondo Beach, CA
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Sending an attachment with a media pitch is akin to sending a package to a stranger marked “hazardous.” Don’t do it. Most emails with attachments get shot straight to the spam fo...
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Net Marketing-123
Redondo Beach, CA
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Jarring, isn’t it? When you see a glaring typo, it really distracts you – and let’s be honest, it colors your opinion of the writer, does it not?
Typos and misspellings and gram...
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Beyondus, Inc.
Youngstown, NY
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Much has been said on STS about using DIY PR tactics. I just wanted to chime in on a couple of my recent experiences. A little "savoring success" for a Monday afternoon.
--- I respond to a...
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wellalarm inc
new york city, NY
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So here is hands down one of the BEST things we have done to help organize and streamline our DIY pr outreach: create standard pitches for our primary target categories. For example, we ident...
