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Publicity Advisor Cafe

Publicity Advisor Cafe

Public Relations - 67 discussion(s)
In the Savor the Success Publicity Advisor Café, publicity expert Melissa Cassera will answer your pressing PR questions. From building media lists to creating angles to pitching reporters. Melissa will serve as your personal advisor to increase your publicity campaign success!

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  • I like it

    Is narrow or broader branding better if you want to get P.R.?

    Business Question - Started by Vondie Lozano, MFT, Ph.D.

    Hi Savor Sisters! I'm still pretty new to Savor, but I'm really loving it!  I've watched all of Payson's marketing and Melissa's PR videos and am responding to several HARO queries each week.  But, I have ...

    Discussion has 6 message(s) - updated on December 26, 2011
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    Media Pitch accepted, what can I expect?

    Business Question - Started by Vondie Lozano, MFT, Ph.D.

    Hi Melissa, I just did my first media pitch to a freelancer writing about Online Dating (and it was accepted!) But, I wondered what I can expect in terms of PR? Will she just include my name and credentials?  ...

    Discussion has 6 message(s) - updated on November 29, 2011
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    PR campaign rookie!

    Business Question - Started by luba ilyasova

    We are launching new product in time for holidays and I just finished writing my first press release and researching "best bang for the buck" so to speak as far as Press Release services are concerned. Any advice...

    Discussion has 1 message(s) - updated on November 16, 2011
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  • I like it

    My thought for the day!

    Misc. - Started by Judy Gifford

    "We are what we imagine. Our very existence consists in our imagination of ourselves. The greatest tragedy that can befall us is to go unimagined."      --  N. Scott Momaday  

    Discussion has 1 message(s) - updated on October 4, 2011
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  • I like it 1

    PR Websites vs. Media Lists

    Business Question - Started by Cara Chace

    Hello Savor Sisters, I am 3 days away from my virtual styling and wardrobe cataloging website launching.  I have been diligently sending out press releases from the STS media lists, and I have watched the STS PR...

    Discussion has 3 message(s) - updated on September 29, 2011
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    Sponsorship Pitch - How to Get the Best Response

    Started by Tracy Saunders

    Hi Everyone! Happy holidays. I hope you’re doing well and are all set for tomorrow  ;-)  GoPretty.com is getting ready to launch a national contest where we’ll be searching for emerging stars ...

    Discussion has 2 message(s) - updated on December 30, 2010
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  • I like it 1

    Good subject line for Pitch email

    Started by Kathryn Rose

    Hello all--I am new to savor and I just finished watching the incredible videos on pr!  what a great job.  I just published The Parent's Guide to Facebook and I'm doing my PR myself.  I have a pitch let...

    Discussion has 4 message(s) - updated on December 21, 2010
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  • I like it

    Product Placement

    Started by Jill Stern

    HI SWS Ladies, Who here knows about product placement?  Please educate us.  How can we get our products on TV shows.  Not the interview type shows but the dramas, sit-coms etc???? I'd love to know! M...

    Discussion has 6 message(s) - updated on December 6, 2010
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    What wire services do fashion media use?

    Started by Janie McQueen

    Melissa, do you happen to know which wire services most fashion media subscribe to? I'm trying to place my "special report" with a couple of the best services. Thanks so much! Janie

    Discussion has 3 message(s) - updated on June 9, 2010
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    Marketing to moms, what's changed

    Started by Lynn Colwell

    I thought this was a quick, insightful look at what moms in general are looking for today as opposed to only a few years ago. Enjoy! Lynn

    Discussion has 3 message(s) - updated on June 3, 2010
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    Holiday Gift Guide Program

    Started by Melissa Cassera

    Hi Publicity Advisor Members! As I announced in my blog posted on Wednesday, I've been diligently working on my holiday gift guide package over the last few weeks and am finally ready to reveal the early details! Thi...

    Discussion has 5 message(s) - updated on May 31, 2010
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  • I like it

    PR Stunts....

    Started by Jennifer Bartok

    Hi Melissa! Would love to get your take on PR stunts-have often thought about staging on for Celebrity Catwalk....but no idea what to do.....would love to get your opinion!

    Discussion has 8 message(s) - updated on May 12, 2010
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