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I've sat on many boards and been part of a peer group for many years, so I know advisory boards are a great tool. The question is who do you include and when to start it?
Charmed Life Cards is evolving and it would be so meaningful to have others weigh in on the direction I'm taking. At first I thought I wanted all biz tips representing the important disciplines: marketing, sales, accounting, legal to run ideas buy. It make sense for those subject matter experts to also be in my target market, baby boomer women, but I worry I'd get muddled advice.
Also, I'm hesistant to form the board until I have most decisions, strategies, models in place so as not to waste anyone's time. However, on the other hand, I'm sure I'm missing some critical things because I'm essentially talking myself into stuff.
I need my board to help me priorize management and operations issues (i.e. which comes first: proof of concept samples/sales or picking a business entity), grapple with the right marketing stance (i.e. what's a better word than mature or boomer ) and generally keep me on the path ( bright shiny ideas tend to distract me). Is that possible in a small group of 5-7? You tell me.
Just so you know, I think of STS as my large advisory board. The women here have been kind and generous to a fault, and I hope I've been the same. If you have any ideas who might make a good advisory member for a fledgling greeting card publisher, or want to help out yourself, I'd love to hear from you.
Many thanks!
__________________
Dina Lynch Eisenberg
CEO and Chief Yoomer, Charmed Life Cards
Publisher, ThisMarriagething.com
Marriage. Midlife. Design Your Best Life Now
Wanna Follow Me? @CuriousDina
