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BitchBoards® is a new and revolutionary company focusing exclusively on the creation of highly functional and fashionable ‘boards for bitches’. We’re not talking about awkward and heavy men’s boards with butterflies and daisies slapped on top. We are also not talking about ‘chick sized’ boards with a dash of pink across the surface, hiding a weak and cheap infrastructure. We’re talking about high-quality, Bitchin’ boards for the bad ass babes out there who demand a sense of style separating the girls from the women. Because of the outright negligence of the snowboarding industry to provide stylish snowboards for women, company founder and snowboarder Alex Masterson dec...

BitchBoards® is a new and revolutionary company focusing exclusively on the creation of highly functional and fashionable ‘boards for bitches’. We’re not talking about awkward and heavy men’s boards with butterflies and daisies slapped on top. We are also not talking about ‘chick sized’ boards with a dash of pink across the surface, hiding a weak and cheap infrastructure. We’re talking about high-quality, Bitchin’ boards for the bad ass babes out there who demand a sense of style separating the girls from the women.

Because of the outright negligence of the snowboarding industry to provide stylish snowboards for women, company founder and snowboarder Alex Masterson decided to quit her bitchin’ and do something about it! Thus BitchBoards® was created. By dedicating the design process to understanding the actual needs and desires of the female boarder, female riders no longer have to sacrifice style on the slopes.

Each BitchBoards® design encompasses a distinctly feminine aesthetic, without succumbing to the ‘girly’ and the ‘cute-sie’ stereotypes that most women’s boards portray. Masterson takes high-resolution photographs of nature’s beauty as the benchmark for the fierce sophistication women riders have been craving.

WHY BITCH?
BitchBoards® is embracing the word 'Bitch' to mean an empowered and beautiful female snowboarder. It's a fun and playful ‘thumbing of the nose’ at a male-dominated industry that until now hasn't addressed women's real wants and needs. Move over 'betties' the 'bitches' are shredding up the mountain!

OUR MISSION AND PHILOSOPHY
Our mission and philosophy is to always provide the highest quality women's snowboards women love to ride and show off! We promise to provide the ultimate in style and design in every BitchBoards® snowboard without skimping on the performance or quality.

GETTING MORE WOMEN ON THE MOUNTAIN
Many women try snowboarding on a men's specific rental board and get too frustrated and give up. No wonder! They are trying to learn a very demanding sport while riding a man's board that is heavy, awkward and hard to control. We believe that more women will try and love snowboarding if they are suited with the proper equipment. This is why we are bringing three-day snowboard clinics to various mountains across the U.S. this season to teach women to snowboard on a BitchBoards® woman's specific board. The best part- after the clinic, the women get to take home the board they've learned on!