HighLine Interactive - SVP
New York , NY
http://www.highlineinteractive.com
Andrea Mitchell has worked in the entertainment industry since the early 1990’s. Starting out as a production assistant in Boston, she moved to Hollywood and proceeded to work as an assistant director on many top feature films with Miramax, Paramount, DreamWorks, Warner Brothers, Sony and Lions Gate films. She worked with a variety of well-known Directors, such as James Cameron, David Fincher, and James Mangold, and top-notch, academy-award winning actors, including Kevin Spacey, Angelina Jolie, Sean Penn, and Helen Mirren.
In the mid 1990’s, Andrea was intrigued by emerging internet technology, and became particularly interested in the potential for an integration of audio, visua...
Andrea Mitchell has worked in the entertainment industry since the early 1990’s. Starting out as a production assistant in Boston, she moved to Hollywood and proceeded to work as an assistant director on many top feature films with Miramax, Paramount, DreamWorks, Warner Brothers, Sony and Lions Gate films. She worked with a variety of well-known Directors, such as James Cameron, David Fincher, and James Mangold, and top-notch, academy-award winning actors, including Kevin Spacey, Angelina Jolie, Sean Penn, and Helen Mirren.
In the mid 1990’s, Andrea was intrigued by emerging internet technology, and became particularly interested in the potential for an integration of audio, visual, and text format
for consumer education and access to clickable services. Relocating to NYC for a production job in 2000, Andrea continued to stay abreast of the burgeoning digital world and began transferring her interest from traditional filmmaking to video branded on-line and mobile podcasting.
Andrea is Founder and Interactive Executive Producer of pcG, inc., an online and mobile video ‘infotainment’ company specializing in short form, digital video pods that provide an easy, reliable way to gather information on the go. During a trip to Cambodia in 2005, aware that MP3’s would soon be video mp4’s, she was inspired by a Buddhist monk, an ironic example of the modern world, using his cell phone to gather news and information. Emboldened by this image, and keen to the emerging digital marketplace, Andrea took a good idea and gathered talent and support from past professional associates to make it a reality. Since podcastGO arrived on the scene in the Fall of 2005, Andrea has successfully created an innovative digital portal consisting of 30 channels, hundreds of original shows, and thousands of episodes pertaining to a wide range of topics, from art and cooking, to health and wellness, to entertainment and travel. She has established successful and lasting partnerships with top vendors, brands, and individual domain experts (including Bacardi, Bombay Sapphire, Food and Wine, American Museum of Natural History, Weather Channel, ESPN, Whole Foods, Andrea Metcalf Fitness, Starwood Hotels, American Express Publishing, the Island of Curacao, and Time, Inc.) to bring their services and products to the consumer marketplace with ease, efficiency, and technological savvy.
After almost 4 years with her dream, podcastGO hit the perfect storm. Andrea was left with dissolving her dream and moving on quickly. Hightline Interactive grabbed her and she is currently working with them to bring a new tone to companies who need online and mobile engagement. Andrea is the SVP of Online and Mobile Engagement. Bringing the digital to the physical is Andrea's expertise.
Andrea received her B.A. in Mass Communications from the University of Denver in 1993. She balances her love of digital production and professional networking with her passion for travel, skiing, the oceanside, and her four-year-old Schnauzer, Oscar. She and Oscar currently reside in the ‘center of the universe,’ the West Village, NYC.
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