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I believe in challenging the way you feel about yourself by creating the way you see, perceive, and react to beautiful things. Founded in 2010, April Reno jewelry is a fashion forward jewelry line that re-invents timeless style. April’s work is a material manifestation of her creative vision and daring character, and can be worn as an expression of mood, artistic style and fashion fervor. She uses mixed metals--oxidized silver, gold, and gunmetal-- and Swarovski crystals, cut glass, and semi-precious stones combining statement style with a classic approach. April is inspired from history’s most celebrated eras and has been a collector of antique cos...

I believe in challenging the way you feel about yourself by creating the way you see, perceive, and react to beautiful things.

Founded in 2010, April Reno jewelry is a fashion forward jewelry line that re-invents timeless style. April’s work is a material manifestation of her creative vision and daring character, and can be worn as an expression of mood, artistic style and fashion fervor. She uses mixed metals--oxidized silver, gold, and gunmetal-- and Swarovski crystals, cut glass, and semi-precious stones combining statement style with a classic approach.
April is inspired from history’s most celebrated eras and has been a collector of antique costume jewelry since she was a little girl. With her parents being antique dealers, and her mother an art teacher, April was brought up learning about collecting and valuing pieces of this country’s past, while nurturing her creative visual intuition of fashionable style and elegance.
Growing up in New Jersey, April started making jewelry at a very young age. As a teenager, accompanied by her mother, April often traveled to New York City’s Garment District to purchase wholesale beads, stones, and leathers to create one-of-a-kind jewelry that she sold to local clothing boutiques. Her innate creative talent for making jewelry blossomed into a love of weaving seed beads into necklaces, and mixing different materials like vintage bottle caps and antique buttons into bracelets.
After living in New York City for seven years, she and her husband are currently residents of San Francisco. April has always loved the art of fashion, and after a career in pharmaceutical sales, she decided to take what she has learned in both worlds, and turn her hobby into a full-time business with the launch of April Reno jewelry in Fall 2010.