Dixie Bits - Founder
New York, NY
http://www.dixiebits.com
Dixie Lincoln- Nichols is the owner and founder of Dixie Bits, an eco-friendly, refreshingly simple line of bath and body products. Dixie launched her line in June 2011 but the process of coming up with the concept and inspiration dates back to her childhood growing up in Trinidad.
“Dance the Cocoa” – a different kind of beauty school.
Dixie was raised by her grandmother in a small village in Trinidad called Grande Rivière. The property on which they lived was an Eden of fruit trees, exotic vegetables, and every fruit and herb under the sun. “My grandmother taught me how almost everything that grew around us could be used to nourish and beautify the skin,” Dixie says...
Dixie Lincoln- Nichols is the owner and founder of Dixie Bits, an eco-friendly, refreshingly simple line of bath and body products. Dixie launched her line in June 2011 but the process of coming up with the concept and inspiration dates back to her childhood growing up in Trinidad.
“Dance the Cocoa” – a different kind of beauty school.
Dixie was raised by her grandmother in a small village in Trinidad called Grande Rivière. The property on which they lived was an Eden of fruit trees, exotic vegetables, and every fruit and herb under the sun. “My grandmother taught me how almost everything that grew around us could be used to nourish and beautify the skin,” Dixie says. Dixie remembers her grandmother picking coconuts from the trees, extracting the oil where it would eventually get heated in an iron pot on the stovetop. At 6 years old, it was Dixie’s job to grate the hair from the chunks of coconut before the oil was drained. This oil would eventually be bottled and Dixie learned the benefits it had on her skin. Dixie’s grandmother used avocados that grew in their front yard, mixing them with the coconut oil and adding sugar to create a totally organic scrub, not unlike the scrub Dixie Bits sells today.
Dixie’s grandmother knew how to engage a young child, making chores seem like fun. When her grandfather brought home cocoa beans, the three of them would do something they called “dance the cocoa.” They would walk (or dance) on top of the beans which helped get the coating off. Once the cocoa was skinned and dried, Dixie’s grandmother would use a mortar and pestle to pound them into a fine powder which she would then show Dixie how to use as a skin exfoliator. “She’s made an indelible impression on my life and clearly my business as well,” says Dixie.
“What bits are you concocting?” – the birth of Dixie Bits.
Dixie moved to New York City when she was 16 and has called it home ever since. In 2001 when she decided to start a line that incorporated the lessons taught to her long ago in Trinidad, Dixie started out making everything right in her kitchen, prompting her sister to jokingly ask her what “bits” she was concocting that day. The name for the line was born. After much research, trial and error, and testing (only on her girlfriends and herself of course!) Dixie had finally created a line that was as simple and fresh as the ingredients she used. “Dixie Bits is for the woman who knows she is gorgeous, knows what she wants, and respects the world around her and what it has to offer,” Dixie says of the line’s target demographic. “Dixie Bits is as much for fun as it is for beautiful healthy skin. No woman should have to sacrifice beauty for purpose.”
Dixie Lincoln-Nichols is married with two beautiful daughters. She is excited to introduce more products within the coming year and is also hoping to expand Dixie Bits into hair care, men’s bath and body, and children’s bath and body.
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