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PURLs Made Easy™ is the revolutionary, direct-response marketing system that allows users to create Personalized URLs and interactive Personalized Landing Pages – for each of their prospects and/or customers – featuring variable text, images, links, opt-in forms, surveys, and even video and sound. A typical PURL looks like www.yourdomain.com/JaneSample or JaneSample.yourdomain.com. Users typically invite their prospects/customers to their respective, personalized URLs via a VDP (variable data print) direct mail postcard or an email blast – using a third-party system. Every personalized URL leads directly to a personalized landing page where visitors are prompted to respond...

PURLs Made Easy™ is the revolutionary, direct-response marketing system that allows users to create Personalized URLs and interactive Personalized Landing Pages – for each of their prospects and/or customers – featuring variable text, images, links, opt-in forms, surveys, and even video and sound.

A typical PURL looks like http://www.yourdomain.com/JaneSample or JaneSample.yourdomain.com. Users typically invite their prospects/customers to their respective, personalized URLs via a VDP (variable data print) direct mail postcard or an email blast – using a third-party system.

Every personalized URL leads directly to a personalized landing page where visitors are prompted to respond to the marketing campaign’s message, via an opt-in form and/or survey.

The PURLs Made Easy™ system tracks and reports page visits, link clicks, file downloads, opt-ins, and survey participation, and sends email alerts as soon as someone visits their landing page and/or submits their landing page form. Users also get on-demand access to detailed campaign reports with the ability for automated imports and exports of prospect/customer data.

Another prominent feature of the system is the ability to create [Generic] URLs and Landing Pages, which allow visitors to access the same content as a personalized URL campaign, but instead from a static (“same to all”) domain name and landing page. Generic URLs/landing pages are the ideal response channel for all mass media marketing, including print and web ads, social media websites, blog posts, and broadcast media (TV and radio).